The North Face / HILLTON

All Mountain Purpose

All Mountain Purpose - an international campaign by The North Face, realized by Hillton from Zurich. The brutal güet team had the pleasure of realizing the aerial shots for the campaign. The film was shot in the Grisons mountains in the fall of 2023, in some cases at over 3,200 m above sea level. The instruction for the drone shots for this production was to always make forward movements to create a certain flow in the final film. To make the shots look dynamic, however, the drone was flown low to the ground, which made some of the shots a little challenging. The pilot for the project was Jonas Zurbriggen and the gimbal operator was Ian Kalbermatten. Many thanks to hillton for the assignment and the excellent collaboration.

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