The North Face / HILLTON

All Mountain Purpose—an international campaign by The North Face, produced by Hillton in Zurich. The team at brutal güet had the pleasure of capturing the aerial footage for the campaign. Filming took place in the fall of 2023 in the mountains of Graubünden, partly at altitudes exceeding 3,200 meters above sea level. The directive for the drone footage in this production was to always move forward, so that the final film would have a certain flow. However, to ensure the footage still looked dynamic, the drone was flown low to the ground, which made some shots a bit challenging. Jonas Zurbriggen served as the pilot for the project, and Ian Kalbermatten was the gimbal operator. Many thanks to Hillton for the assignment and the great collaboration.