Under the slogan “Ready Together,” the campaign tells stories about people who use telecommunications to be there for one another, support each other, and motivate one another. To illustrate this, hillton produced a TV commercial and four social media clips. Directed by Alex Schuller, Eugen Merher, and Tobias Bonfanti, brutal güet produced various drone shots. The Alta X heavy-lift drone was used for this project. The final shot was filmed at Lochergut, overlooking the rooftops of Zurich; the other shots were filmed on a farm in Zug.
Client: Swisscom
Agency: Serviceplan
Production: hillton
Producers: Mona Bertschinger, David Bertschinger Karg
Directors: Alex Schiller, Eugen Merher, and Tobias Bonfanti
Motion Graphics: Patrice Gerber
SFX & Sound Mix: Jingle Jungle
Drone: brutal güet, Ivica Okic (pilot), Jonas Zurbriggen (gimbal operator)