Ochsner Sport / HILLTON
Bike with us
The film for the current campaign celebrates biking in all its variations. Viewers are motivated to get out and pedal themselves. True to the Olympic motto "Faster, higher, stronger", the film features an uphill race that culminates in viewers being asked to challenge ten-time world and Olympic champion Nino Schurter. Ochsner Sport provides the right equipment and service for those who dare to do so.
As in the Running film, the music is provided by the Zurich punk band Annie Taylor. While the original track "Telephone" was used in the running film, a specially composed song accompanies the action in the bike film.
The film can be seen on TV, at the POS and in various online formats. In addition, subjects were realized under the involving motto, which are used online and in print.
Brutal Güet and its team were commissioned to realize the aerial shots. The drone was equipped with a RED Komodo with a relatively large and heavy ARRI Signature Prime lens. The maneuvers in the forest between the tree trunks were challenging and not easy to fly for our pilot Ivica Okic. The gimbal operator was Jonas Zurbriggen.