Ochsner Sport / HILLTON

The film for the current campaign celebrates cycling in all its forms. It motivates viewers to get out there and start pedaling. True to the Olympic motto “Faster, Higher, Stronger,” the film features a progressive challenge that culminates in viewers being invited to take on ten-time world champion and Olympic gold medalist Nino Schurter. Anyone who thinks they’re up to the challenge can get the right gear and service at Ochsner Sport.

As with the running film, the music is by the Zurich punk band Annie Taylor. While the running film used the original track “Telephone,” the bike film features a song composed specifically for the film to accompany the action.

The film can be seen on TV, at the point of sale (POS), and in various online formats. In addition, creative assets were developed under the engaging slogan and are being used online and in print.

Brutal Güet and its team were commissioned to capture the aerial footage. For this, the drone was equipped with a RED Komodo and a relatively large and heavy ARRI Signature Prime lens. The maneuvers through the forest, weaving between the tree trunks, were challenging and not easy to fly for our pilot, Ivica Okic. Jonas Zurbriggen served as the gimbal operator.