Grisons / NAVADA

Graubünden has a challenge: everyone knows that it's a great place to go on vacation. But unfortunately, not everyone knows that the largest canton is also a good place to live and work. To solve this dilemma, WIRZ poses a simple but existential question to all non-Canton Grisons residents: Are you already living the best version of your life? Or wouldn't daily life in Graubünden be much better after all?

In response, this year's campaign focuses on the diversity and exciting contrasts that the natural metropolis of Graubünden has to offer. Because when you see the wealth of highly interesting jobs, the proximity to nature and the cultural diversity, you are quickly won over by life in the largest canton.

The elaborately produced 35-second commercial and two other short commercials ultimately lead to the decisive, second question: So, why don't you actually live in Graubünden? Future residents of Bünder and Graubünden can find out more about living and working in the mountain canton on the naturmetropole.ch hub, where they can also search directly for vacancies.

Text: www.werbewoche.ch