Graubünden / NAVADA

Graubünden faces a challenge: Everyone knows it’s a great place to vacation. But unfortunately, not everyone realizes yet that the largest canton is also a great place to live and work. To solve this dilemma, WIRZ is asking everyone outside Graubünden a simple yet existential question: Are you already living the best version of your life? Or wouldn’t daily life in Graubünden be much better after all?

In response, this year’s campaign highlights the diversity and exciting contrasts that the “Nature Metropolis” of Graubünden has to offer. After all, once you’re shown the wealth of fascinating jobs, the proximity to nature, and the cultural diversity, you’ll quickly be convinced of the appeal of living in Switzerland’s largest canton.

The elaborately produced 35-second spot, along with two additional short spots, ultimately lead to the decisive second question: So, why aren’t you actually living in Graubünden? Future residents of Graubünden can visit the naturmetropole.ch hub to learn about living and working in the mountain canton and search directly for job openings there.

Text: www.werbewoche.ch